Live Digital Marketing Course with AI Systems

Onboarding
Setup LMS, VDO Ninja, Online notebooks, necessary tools and accesses.
AI Systems and execution plan for every module
Brand name/Domain name/some legalities
Trademark, Copyright
Basics of AI LLM’s, RAG

Offer Creation process and fundamentals
Competition / Market Research GITH Tracker
ICP research
Niche Domination
Inbound Modules and systems
Outbound modules and systems
System thinking

Brand name
Trademarks
Brand name consistency

Domains
TLDs - Types of TLDs, which one to buy
Other domain related techniques
Grey hat techniques in domains

Types of Servers
Which one to buy from initial level to at maximum level of business
Free Hosting for practice
ReverseIP, hosting audit and checks
Other Techniques and some hosting plans overview
How to buy Hosting and link domains and start development
Some Grey and white hat techniques related to hostings.

CMS,CRM’s other Web application installations on hostings
Wordpress installation
Wordpress Development
Wordpress Setting
Setting up your website
Basic theme customization
Advanced themes and templates
Themes and templates Marketplace
Some White and grey hat techniques
Creating basic pages,blog posts with default or basic designing
Creating advanced landing pages
High Converting Landing pages and funnels
Blog writing methods, manual, reference, rephrase, AI
Automated n8n + Chatgpt
Ecommerce / shopping setup
Woocommerce settings
Payment gateways
Shipping gateways
Product pages
Create market ready website
Get free Subdomain and hosting for practice all other setups ahead in the course

Creating Landing pages through framer
Setting to test all tracking, events, pixels.

What,when,why,how, where of SEO?
How search engines work
AI, LLM, RAG
Initial setup, resources for updates
Some core practices to be followed and understood
Tech Audit
SEO Audit
Manual + Tools
SILO
Latent Semantic Indexing (LSI)

Keyword Research
Short/long tail keyword
Competition
Primary /Secondary keywords
Latent Keywords
LSI
Keyword Clustering
Competitor keyword analysis
Gaps in competitor content
Questions people ask
Keyword intent - Commercial, Navigational, Informational, Transactional
Google trends
Mapping keywords to content
Tools - Keyword planner, SEMrush, More
Keyword metrics to consider
Volume
Keyword difficulty
CTR
Conversion Ratio

Factors for SEO
Server level
Domain level
EMD
Subdomains
On-Page SEO factors
Title tag optimization:
Ideal length.
Keyword placement.
Tools and techniques
Meta description optimization
Writing compelling descriptions
Not a ranking factor but increases CTR.
URL structure:
Clean and keyword-rich URLs.
Heading tags (H1-H6):
Importance and structure
Content optimization:
Writing for users and search engines.
Keyword density and placement.
Latent Semantic Indexing (LSI) keywords.
Internal linking:
Anchor text optimization.
Linking hierarchy.
Image optimization:
File naming conventions.
Alt tags.
Image compression techniques.
DAM
Third party image integration solutions
Links
Internal
External
Orphan and wired pages
Blogging strategy
Mobile optimization for on-page content.
AMP
Schema markup and rich snippets.
Page speed optimization basics.
Grey hat techniques

Technical SEO
Website architecture:
Crawlability.
Indexability.
Robots.txt
Blocking/unblocking pages.
Common mistakes.
XML sitemaps
How to create.
Submitting to Google Search Console.
HTTPS vs. HTTP.
Canonical tags
Avoiding duplicate content issues.
Page speed optimization
Core Web Vitals.
Tools for speed testing (GTmetrix, PageSpeed Insights).
Mobile-first indexing.
Structured data and schema markup.
404 errors and broken links.
Redirects:
301 vs. 302 redirects.

Content SEO
Duplicate content and how to handle it.
Tools for content optimization
Content freshness and updates
Writing for readability and scannability
Blog posts.
Product pages.
Landing pages.
Videos and infographics.

Link Building
Types of backlinks:
Do-follow vs. no-follow.
Internal vs. external links.
Link quality metrics:
Domain authority (DA).
Page authority (PA).
Techniques for link building:
Guest blogging.
Outreach campaigns.
Broken link building.
Resource page link building.
Skyscraper technique.
HARO (Help a Reporter Out).
Many Grey and white hat techniques with examples.
Anchor text optimization.
Avoiding spammy links and penalties.
Disavow tool in Google Search Console.

Local SEO
Google My Business (GMB)
Setting up and optimizing GMB:
Categories.
Photos and videos.
Reviews and ratings.
Local keywords and optimization.
NAP consistency (Name, Address, Phone).
Citation building:
Local directories.
Industry-specific directories.
Local SEO for multi-location businesses.
Using schema markup for local businesses.
Local link-building strategies.
Mobile optimization for local SEO.

Advanced SEO
Understanding search intent and user behavior.
Semantic SEO:
Topic clusters.
Advanced keyword research techniques.

SEO Analysis and Reporting
Google Search Console:
Setting up.
Monitoring performance.
Resolving errors.
Google Analytics
Setting up for SEO
Conversion rate.
Tracking organic traffic
Analyzing user behaviour
custom SEO reports
Microsoft Clarity
AI in SEO

Advertisers and Publishers understanding
DSP, SSP
Ad Networks
Google Ads, Google Adsense, Google admanager
Why it's different and when to use what
When you need 360 platforms

Google Ads Account Setup
Ideal Account structure
MCC/manager accounts vs Google Ads account / Smart campaign account.
Campaign planning
Campaign Objectives selection vs Results
Campaign Structures
Outbound Strategies
Setting up KPI’s
Reverse engineering to achieve KPI’s

Conversion Setup (With Multiple Methods)
Basic thank you page
Purchase,Cart,Checkout all events
Manual with code
Without code
GTM

Setting up Conversion Value (With Multiple methods)
Manual
Default with dynamic setup
Plugin and GTM

Campaign Creation
What options do we have so either to create single or multiple campaigns
Location wise/Audience wise/device wise or more
Type of campaigns

Search Ads
Each and every buttons and strategy behind using it
Multiple examples and case studies with settings
Location settings
Keywords
Match Types
Brand keywords
Brand Search campaigns / Competition Query campaigns
Daily Budget in Search Ads (point to consider while creating search ads)
High CTR ads
Ad optimization tricks
Keyword insertion
Ads creation with AI
Extensions - Callout, Sitelinks, Leadform, Structure Snipped, Image, Call, App, Location
Bid Strategies in search ads
Bid adjustments
Rules
Scripts
Bulk upload
3 level Monitoring, reporting and analysis of campaigns

Assignments
Create Search Campaign with our budget for us (Only for Live Attendees)
Execute all strategies learned
Test and analyze results

GDN / Display Ads
Banner - Copywriting strategies
Copywriting models

Targeting
Demographic Targeting
Geographical Targeting
Behavioral Targeting
Interest-Based Targeting
Psychographic Targeting
Retargeting (Remarketing)
Contextual Targeting
Lookalike Audiences
Custom Audiences
Intent-Based Targeting
Life Event Targeting
Device/Platform Targeting
Time-Based Targeting
Buyer Persona Creation
Competitor-Based Targeting
Sequential Targeting
Engagement-Based Targeting
Placement targeting
Topics
Display Keywords
Affinity Targeting
AI and Predictive Targeting
And more
Exclusion
Ad group strategy to understand Potential audience through results.
Bid Strategies in Display ads
Viewable impressions/Viewable CPM
How to scale campaigns
Seasonal Adjustments
Insights, where ads showed
Placement exclusion

Assignments
Create Display Campaign with our budget for us (Only for Live Attendees)
Execute all strategies learned
Test and analyze results

Video Ads
All types and placements
Different results through objectives
CPV vs CPM
Ad sequence
Subscriber and view campaign
Copyrighting for videos ads
Targeting (same options for GDN but different strategy)

Assignments
Create Video Campaign with our budget for us (Only for Live Attendees)
Execute all strategies learned
Test and analyze results

Remarketing
Setup remarketing
Include, narrow and exclude audiences
Create audiences through GA4
Setup code through GTM

Demand Gen Campaign
For Gmail, youtube and Discover placement
How to scale and achieve results though demand gen

Shopping Ads
Merchant center setup
Product Feeds
One by one
And bulk upload
Link to Google ads

Performance Max
When to scale Performance Max
All placements together
Structure PM campaigns for max results
Tracking and reporting

App Campaigns
App install
Inapp purchase
Rules and automation
Zapier integration
Negative keywords
Policy Manager
Ad preview and diagnosis
Keyword planner
Rest all Settings

Niche Selection
Content Pillars
Scripting methods
Manual
AI
Skyscrapper
Recording methods (literally any body can record and publish daily 1 video)
Editing
Long form system
Short form system
Thumbnails
AI System to generate Scripts for Long form and short form content
Systems for thumbnails
Systems for Subtitles, text overlays, Premiere pro templates and shortcuts
Complete Content Planning and execution plan

Meta Ecosystem
Overview of Meta platforms (Facebook, Instagram, WhatsApp, Messenger).
Meta for businesses: Opportunities and benefits.

Creating a Meta Business Account
Step-by-step guide to creating a Business Manager account.
Verifying your business identity.
Overview of Business Suite.

Account and Permissions Setup
Adding admins and employees.
Roles and permissions in Business Manager.
Assigning assets to users (Pages, Ad Accounts, etc.).
Security checks and two-factor authentication.

Business Settings
Adding and managing business information.
Payment methods setup and linking accounts.
Setting up tax information for billing.

Creating and Optimizing Facebook Pages
How to create a Facebook Page.
Page settings:
Category selection.
Username creation.
Contact information.
Templates and tabs customization.
Branding:
Profile picture.
Cover photo.
About section and story.

Instagram Profile Setup
Switching to a business account.
Linking Instagram to Facebook Pages.
Optimizing bio and highlights.

Meta Ad Manager
Ad Manager interface overview. ODAX
Ad account setup and best practices.
Creating and managing campaigns, ad sets, and ads.
Billing and payment settings.

Creative Hub
Overview of the Creative Hub tool.
Mockup creation for ads.
Collaboration and sharing mockups.
Creative testing with variations.

Commerce Manager
Setting up a catalog.
Linking catalogs to ads.
Managing product inventory.

Audience Insights
How to access Audience Insights.
Exploring demographics, interests, and behaviors.
Creating custom audiences.

Ad Manager Deep Dive
Campaign Objectives
Awareness: Brand awareness, reach.
Consideration: Traffic, engagement, lead generation, app installs.
Conversion: Sales, in-store visits.

Campaign Setup
Structuring campaigns, ad sets, and ads.
Setting budgets and bids:
Daily vs. lifetime budgets.
Manual vs. automatic bidding.

Targeting and Audience Creation
Demographic targeting.
Interest-based and behavior targeting.
Custom audiences:
Uploading customer lists.
Website retargeting.
Lookalike audiences.

Ad Creation
Ad formats:
Single image, carousel, video, collection, instant experience.
Best practices for ad copy and visuals.
Dynamic ads for e-commerce.
A/B testing in ads.

Ad Placements
Automatic placements vs. manual placements.
Placements on Facebook, Instagram, Audience Network, and Messenger.

Pixel and Conversion Tracking
Installing the Meta Pixel on your website.
Tracking key events (PageView, AddToCart, Purchase, etc.).
Setting up custom conversions.
Using Event Manager for tracking and troubleshooting.

Budget Optimization
Campaign Budget Optimization (CBO).
Ad set budget optimization.
Scaling campaigns:
Vertical scaling (budget increases).
Horizontal scaling (audience expansion).

Automation Rules
Creating rules for bid adjustments and pausing ads.
Setting up alerts and conditions.

Reporting and Analysis
Using Ads Manager reports.
Key metrics to track (CTR, CPC, ROAS).
Customizing reports and exporting data.

Ad Testing
Testing ad variations in Creative Hub.
Reviewing and iterating based on feedback.

Design Best Practices
Ideal sizes for images and videos.
Text overlay guidelines.
Branding consistency across creatives.

Meta Analytics
Overview of Page Insights and Instagram Insights.
Tracking engagement and growth metrics.

Ads Library
Using the Ads Library to analyze competitor ads.
Identifying ad trends in your niche.

Lead Generation Tools
Setting up lead forms in Ad Manager.
Collecting and managing leads in the Business Suite.

Dynamic Creative
Setting up Dynamic Creative campaigns.
Benefits of dynamic testing.

Troubleshooting and Best Practices
Ad Account Issues
Resolving ad disapproval.
Fixing account restrictions.
Avoiding policy violations.
Performance Issues
Diagnosing low CTR or high CPC.
Improving ad relevance score.
Scaling winning campaigns.

AI for Meta Ads
AI Systems to create Primary Texts
High conversion Funnels
Automations
DM Systems
Group System

Optimization and Scaling
Different methods to scale your campaigns
Vertical Scaling and Horizontal Scaling
Funnels

What is Google Analytics?
Key differences between Universal Analytics and GA4.
Why migrate to GA4?
Overview of GA4 features and capabilities.

GA4 Interface Overview
Navigating the GA4 dashboard.
Key sections: Reports, Explore, Advertising, and Configure.
Understanding user interface updates.

Setting Up GA4
Creating a GA4 property.
Setting up data streams (Web).
Connecting GA4 to an existing Universal Analytics property.

Data Collection and Configuration
What are data streams?
Web data stream configuration.
Enhanced measurement setup.

Data Retention Settings
Configuring data retention in GA4.

GA4 Tagging
Introduction to tags in GA4.
Using Google Tag Manager (GTM) for GA4 integration.
Setting up a GA4 configuration tag.
Event tags: Clicks, form submissions, video engagement.

Debugging and Troubleshooting
Using the DebugView in GA4.
Testing events and fixing errors in GTM.

Events in GA4
What are events in GA4?
Types of events:
Automatically collected events.
Enhanced measurement events.
Recommended events.
Custom events.

Setting Up Custom Events
Creating custom events in GA4.
Using GTM to define custom events.
Naming conventions for events.

Event Parameters
Understanding event parameters and their role.
Setting up custom parameters in GTM.
Best practices for parameter usage.

Conversions
Setting up conversion tracking.
Marking events as conversions in GA4.
Testing and validating conversion events.

User Behavior Tracking
Enhanced Measurement Features
Page views and scroll tracking.
Outbound click tracking.
Site search tracking.

Custom Dimensions and Metrics
What are custom dimensions and metrics?
Setting up and using custom dimensions.
Using custom metrics for advanced reporting.

Reporting in GA4
Overview of GA4 Reports
Real-time reports.
Life cycle reports:
Acquisition.
Engagement.
Monetization.
Retention.
User reports.
Looker Studio

Customizing Reports
Creating and saving custom reports.
Adding dimensions and metrics.
Using filters and comparisons.

Exploration Reports
Introduction to Explorations.
Types of Explorations:
Free-form.
Funnel analysis.
Path analysis.
Segment overlap.
Cohort analysis.
Building an Exploration step-by-step.

Advertising Reports
Overview of advertising reports.
Campaign performance analysis.
Attribution modeling in GA4.

Integration
Google Ads account integration
Importing conversions from GA4 to Google Ads.
Using audiences for Google Ads remarketing.
Google Search Console.

How GTM works with websites and analytics tools.
The role of the data layer in GTM.
Setting up a GTM account and installing the GTM container.

GTM Basics
Navigating the GTM interface:
Workspace overview.
Tags, triggers, and variables sections.
Publishing and versioning.
Creating a basic Google Analytics 4 (GA4) tag.
Testing tags using Preview Mode.
Publishing your first GTM container.
Key components:
Tags: Purpose and setup.
Triggers: Defining when tags fire.
Variables: Dynamic data for tags and triggers.

Custom Variables
Understanding e-commerce events.
Setting up tags for e-commerce tracking:
Product impressions, clicks, and purchases.
"Add to Cart" and checkout events.
Data layer usage:
What is a data layer and how to implement it.
Passing e-commerce data to GTM.
Dynamic remarketing setup:
Configuring Google Ads tags for dynamic ads.

Conversion Tracking
Google Ads conversion tracking:
Setting up conversion tags in GTM.
Tracking purchase and lead conversions.
GA4 conversion setup:
Configuring and validating conversion events.
Facebook Pixel implementation:
Installing the Facebook Pixel via GTM.
Setting up standard and custom events.
Tags for other ad platforms:
LinkedIn Insight Tag.

Advanced GTM Setup
Custom dimensions and metrics:
Setting up custom data collection.
Event timing:
Tracking time spent on specific pages.
File download tracking:
Setting up triggers for download events.
Scroll depth tracking:
Configuring triggers for scroll engagement metrics.

Debugging and Troubleshooting
Using GTM Preview Mode for testing.
Tag Assistant for Chrome:
Debugging tag issues.
Validating tag firing.
Common setup errors:
Data layer issues.
Trigger misconfigurations.

GTM Integrations
Google Analytics integration:
Deploying GA4 via GTM.
Setting up custom events and parameters.
Google Ads integration:
Configuring remarketing tags.
Conversion tracking setup.
Integrations with third-party tools:
Facebook Pixel.
LinkedIn Insight Tag.
Organizing tags, triggers, and variables:
Best practices for naming conventions.
Regular audits and cleanups.

Case study: E-commerce tracking with GA4 and Google Ads.
Setting up lead generation tracking:
Form submissions and button clicks.
Dynamic remarketing setup for Google Ads.
Assignments:
Create a complete tag setup for a demo website.
Debug and validate GTM container configurations.

Creating manual emails on hosting
Factors affecting email deliverability:
Sender reputation.
Authentication (SPF, DKIM, DMARC).
Spam filters and how to avoid them.

Email Design and Templates
Anatomy of an email:
Subject line.
Pre-header text.
Header image.
Body content.
Call-to-action (CTA).
Footer with legal compliance.
Email design principles:
Mobile-first design.
Readability and scannability.
Visual hierarchy.
Designing with tools:
Canva for email visuals.
Built-in template editors (Mailchimp, HubSpot).
HTML email templates.
Personalization and dynamic content.

Email Copy
Writing attention-grabbing subject lines.
Importance of pre-header text.
Structuring email content:
Hook.
Value proposition.
CTA.
Copywriting techniques

Automation
Setting up drip campaigns.
Trigger-based emails:
Sign-up confirmation.
Purchase thank-you.
Anniversary and birthday emails.
Using workflows for automations
How to buy multiple inboxes for massive Cold outbound campaigns

Analytics and Reporting
Key email marketing metrics:
Open rate.
Click-through rate (CTR).
Conversion rate.
Bounce rate (hard vs. soft bounces).
Unsubscribe rate.
Spam complaint rate.